The increasing complexities of products these days are demanding a more knowledgeable sales process. In our modern marketplace, the most successful salespeople are educators. They have a deep understanding of their products, services, capabilities, as well as their customers preferences and needs. With this rich understanding, they transform their role of simply pitching a product, to building relationships with customers, which results in much greater sales success.
If we were to pinpoint the key mistake we see most often in retail environments, it almost always points to a lack of product knowledge within the sales team. Whether it’s the advanced functionality of apps in software, technical fabrics used in the latest athletic fashionwear, or the advice that must accompany new drugs or cosmetics sales for compliance purposes, today’s products are becoming increasingly complex, and the average salesperson is struggling to keep up.
The reality of the high employee turnover rate in the retail industry only exacerbates this issue. With employees coming and going, creating and retaining a highly trained, deeply knowledgeable sales team is even more challenging.
To overcome these challenges and compete in the market today, developing effective, high-velocity training support programs that get staff up to speed on new products and sales initiatives is critical to success.
Custom elearning development is powerful tool for retail sales managers looking to develop a highly trained sales team. Outsourcing your training to an elearning development company will enable your business to establish a cost-effective, flexible but superior quality sales training program that will help addresses these challenges and provide you with a sustainable competitive advantage in your industry.
Here are 4 reasons why you need an elearning development partner for your sales training:
1. Quick development time to produce high-quality, pedagogically sound learning.
For retailers to maintain their competitive edge, it is important that they are able to pivot quickly when fashion or consumer demands move into a new direction or competitors are using new marketing tactics. Decisions made at a retail head office need to be communicated down effectively and implemented quickly to stay on top of the market. Elearning can provide a great medium for effectively teaching important information about new products, sales tactics, marketing playbooks and other important knowledge to dispersed teams.
2. Shorten and standardize training for a large and high-turnover workforce.
Seasonal changes and adjustments in product direction means ongoing training needs that can be costly and inefficient to use in-person training. By creating a blended learning program, in-person training sessions can be reduced by incorporating elearning modules. With the use of elearning support, in-person training time can be spent practicing and role playing rather than learning about product details and foundational knowledge and concepts. Additionally, retailers are able to build a scalable solution for global operations by building a consistent learning library that is localized and translated for different regions.
3. Align learning outcomes with business goals.
By leveraging elearning, employers can overcome the challenge of effectively measuring the impact of training on employee performance. Elearning enables a greater understanding of the costs and benefits associated with learning and the benefits can be tracked, measured and analyzed to understand the impact elearning solutions have on the bottom line. At Learnkit, we always begin a new client project by identifying learning outcomes and tying them to measurable business goals to ensure our elearning drives business results.
4. Leverage next practices in learning and training.
Explore more creativity for non-traditional learning and development. Give your employees small, timely learning, when they need it through an on-demand activity bank of content, which maximizes retention and application of knowledge. Deliver pre-work for learners, concepts learned online to be expanded on in person training. Plus, with advanced learning analytics to help see where staff are struggling and will need more help to perform their best in live customer experiences.
When setting up a training strategy for your retail organization, the help of an experienced elearning content development partner can make a huge difference in the effectiveness of your training courses and the return on investment they provide. Talk to us today about optimizing your retail sales training and we can map out what a potential solution can look like for your business.
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