"Pokemon Go"

4 things Elearning Professionals can learn from Pokemon Go

Pokemon Go. The overnight phenomenon that took the world by storm! We’ve all heard of it. And we all know at least one person who’s playing it. With all the buzz, I had to jump on the bandwagon and give it a try.

I spent a measly 48 hours playing Pokemon Go and I learned a lot! Not only about “how to catch them all,” but about human behavior and how easy it is to get completely immersed in a game! Elearning professionals are constantly looking to make their elearning more engaging and enjoyable for their learners, which is why borrowing tactics from a super popular game like Pokemon Go is a great idea!

Here are 4 key things elearning professionals can learn from Pokemon Go:

Think Mobile:
If Pokemon Go was a computer game I’m sure it wouldn’t be as popular. Human beings are hooked to their mobile devices so creating a game that can be accessed on mobile, highly increases the chances of people interacting with it, multiple times a day. The same can be said with elearning. Creating mobile-friendly learning materials, allows your learners to access learning on the go, at their convenience.
Key Takeaway: Mobile learning is a great way to create on-the-go training.


Embrace Gamification:

If you’ve played Pokemon Go, you know that the goal of the game is to collect pokemon, eggs, candy, stardust or the close to impossible gyms. Players anxiously look out for all of these items to further themselves in the game. Searching for these items in the “real world” and obtaining them is what makes the game so exciting! The same tactic can be used with elearning. When building learning, giving out badges or creating different levels throughout elearning modules is a great way to better engage and inspire your learners.
Key Takeaway: Use gamification to get your learners excited about elearning.


Don’t fall behind:

Pokemon Go opened many people’s eyes to the world of Augmented Reality (AR). Augmented Reality existed before Pokemon Go was released but not many mainstream games used it. The creators of Pokemon Go embraced this advanced technology and made it work for their game, which ended up having a huge payoff! The elearning industry has a bit of a bad rep for being outdated and boring, so staying abreast of emerging technologies and new tech devices on the market, allows elearning professionals to create modern elearning that is interactive and engaging.

Key Takeaway: Stay abreast of new technologies, try them out and when applicable, include them in your elearning!


Make elearning fun:

Part of what makes Pokemon Go so great is how fun it is! It’s not a chore to open the app and play. It’s a very social game that takes its players outdoors and around their cities. The same (more or less) should apply to your elearning. It shouldn’t feel like a chore to go through training modules. Learning should be fun, engaging and encourage social interactions.
Key Takeaway: Create elearning that is fun. If you don’t enjoy doing it your learners won’t either!


Pokemon Go may be a short-lived trend or something that’s here to stay, whatever the case may be, there is a ton we can learn about human behavior and engagement, from this ridiculously popular game!

I’m curious to know your thoughts, are there any takeaways you learned from playing/observing the Pokemon Go phenomenon? Let us know in the comments below.



Mitchelle Boyle

Digital Marketing Specialist at Learnkit
Learnkit works with industry leading businesses and top academic institutions to create innovative custom elearning that delivers measurable, real world results
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